For the last two years, K. Thor Jensen has written hundreds of clickbait articles about testicles, every one for a good cause.

Sean Kimerling, a New York sportscaster who died of testicular cancer in 2003.

They say the mark of a good writer is the ability to spin gold out of straw: to take any topic, no matter how obscure or ridiculous, and turn it into compelling prose that people want to read.

http://folks.pillpack.com/why-i-started-the-huffington-post-for-balls/