Is this a new trend of socially conscious blockbusters in India? (Or is it just Askhay Kumar’s new deal?)

Following Toilet Ek Prem Katha, comes ‘Padman‘, tackling menstruation taboos.
https://www.afp.com/en/news/828/bollywoods-menstrual-man-movie-targets-indian-taboo-doc-yk63a1

It’s based on the story of Arunachalam Muruganantham, a Tamil Nadu-based social activist who helped to dramatically raise awareness on menstrual hygiene in rural India by producing low-cost sanitary napkins using small machines and locally sourced products. (Largely from the short story from Twinkle Khanna’s book “The Sanitary Man of Sacred Land.”

So far reviews are looking good! Here’s Time, Hindustan Times, Indian Express, and Times Now,  which praises the music.

What, you don’t think a musical about menstruation is marketable? Bollywood’s bigger than Hollywood, and the film is having synchronized world-wide openings.