Adidas designed its shoes alongside Parley with the Oceans, an initiative that strives to bring awareness of the ocean plastic problem to stakeholders and collaborate on projects that can improve the situation. Writing for Triple Pundit last year, Leon Kaye explained Adidas’ goal:

“Adidas says its work with Parley rests on a three-point strategy: avoid the use of virgin plastic, gather plastic waste from the environment when possible, and redesign footwear and apparel so that it is both sustainable and performs better.”